About Jalene
Jalene started her career in a manufacturing environment, where she used ERP firsthand and created technical documentation for industrial equipment, breaking down complex processes into clear, practical guidance. That experience shaped how she approaches her work today — making complex information easier to understand and helping businesses focus on what really matters.
Jalene joined ProjectLine in 2015 as the company’s first dedicated marketing employee. Since then, her role has evolved to help create a consistent experience for prospects, customers and employees. By coaching the team to ask better questions, consider new perspectives and communicate in a way that builds trust, she reinforces ProjectLine’s values of clarity, simplicity and partnership.
Outside of work, Jalene enjoys travelling somewhere warm, spending time in the kitchen and tackling creative projects like painting, drawing and DIY projects. She’s endlessly curious and always learning, currently exploring yoga practices and nervous system regulation.
Areas of expertise
Brand alignment
Buyer education
Team development
Articles from Jalene

7 Signs That You’re Outgrowing QuickBooks

ERP Readiness Guide for Small to Mid-sized Companies

